VISION LAB – How to build a sustainable media practice, reach new audiences, and initiate change

VISION LAB – How to build a sustainable media practice, reach new audiences, and initiate change

Vision Lab

The Vision Lab is a wide-open, deeply personal, challenging, and hands-on workshop for people who desire to develop journalism/film/photography beyond traditional limits, reach new audiences, build a sustainable media practice, and initiate change in the world.

The workshop will cover a wide range of alternative publication and financing strategies for documentary work. It will dive into grant writing, expert status, personal brand, and professional identity. It focuses on the long tail and explores what makes projects connectable to contexts far beyond media. It aims to help you develop your personal and professional vision, projects, and strategies.

In previous versions of the Vision Lab, participants have created linear web documentaries and storyboards; developed ideas on how to build a publication bridge from print, online, and mobile into spatial installations and theatre plays; written proposals and financing plans; and developed concepts for tying individual stories into a larger narrative. Others clarified where they wanted to go professionally, identified new markets and audiences, and built a strategy for reaching them. So, whether you are just starting your career, want to give it a new direction, or looking to take your project to the next level, the Vision Lab is for you.

Program overview

Day 1: Vision. Ideas.

Reaching audiences: Media. Spaces. Live.

First pitch of your idea and questions

Positioning

Day 2: Benefit. Meaning.

Innovative and transformative projects

Why you do it?

Project work

Day 3: Perfect Intro & Universal Question

Funding projects

Perfect Intro & Universal Question 

Project work

Day 4: Rich & Famous

Pitching ideas

Grant writing

Cooperation & networking

Project work

Day 5: Free. Independent. Change Agent.

The long tail & publication bridges

Journalist – expert – change maker

Project work

Day 6: Presentation & Starting the Journey

Final presentation

Next steps & getting started

 

Practical information 

Dates

6th – 11th October 2025

Location

Centre national de l’audiovisuel

1B, rue du Centenaire

L-3475 Dudelange

Audience

Professional photographers, professional filmmakers, writers, journalists, photography/audiovisual students.

Languages

English, German 

Prices

Normal: 300€

Reduced: 150€ (students, jobseekers, intermittent entertainment workers, self-employed professional artists, on presentation of documentary evidence)

Terms of enrollment


Please send your application with a short description of your questions and what you like to achieve, your biography and links to your work to: formation@cna.etat.lu

Deadline of application: 5th September, 2025

Max. number of participants: 8

 

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